Myoko’s “Otaya” opens November 1, with the Hōonkō service and its annual period parade

Paying respects at the Hōonkō service and enjoying a town festival lined with stalls

“Otaya” is a festival centered on the Hōonkō service at Higashi Honganji Arai Betsuin, commemorating Shinran Shonin and Eshinni. Described as the largest Buddhist observance in the Joetsu region, the service is distinctive for bringing together religious observances and the lively atmosphere of the stalls.

The venue is Arai Betsuin and the adjoining shopping streets, where around 150 stalls line the festival grounds. You can plan your visit around attending the service, or include the shopping streets to experience more of the festival.

The listed event dates are November 1 to 4. However, the daily times and schedules for the Hōonkō service, stalls and other events have not been provided. If there is something in particular you want to see, check the latest event information before setting out.

The annual Jidai Matsuri and parade on November 3

The Hokkokukaido Arai Jidai Matsuri is held annually on November 3, with a large parade through the city by a group wearing handmade armor. If you are interested in the parade, this date may help you choose when to visit.

A chrysanthemum exhibition and children’s procession are also listed, offering events beyond the Hōonkō service and stalls. However, the available information does not say when or at what time these events will take place during the 2026 festival. If you are planning to attend a specific event, including the November 3 parade, check this year’s schedule before making plans.