Event information flyer
See 50 Matsusaka beef cattle together, discover the year’s queen, and enjoy local flavours
The Matsusaka Beef Festival takes place on November 29, 2026, at the Lawn Plaza at Matsusaka Agricultural Park Bell Farm. See 50 Matsusaka beef cattle gathered together and find out which one is named “Matsusaka Beef Queen,” then enjoy charcoal-grilled yakiniku and specialties from the beef-producing region.
- Venue
- Lawn Plaza at Matsusaka Agricultural Park Bell Farm
- Admission & participation
- Please check official announcements for admission requirements.
HIGHLIGHTS
Event highlights
Cattle, food, and local products
At this annual Matsusaka beef festival, 50 cattle carefully raised by skilled producers gather in one place, and one is named “Matsusaka Beef Queen” for the year. Seeing the cattle and the announcement are among the event’s highlights.
The venue also has a yakiniku area where visitors can grill meat over shichirin charcoal grills, as well as stalls featuring specialties from the Matsusaka beef-producing region. You can plan your visit around the cattle events, a meal, or browsing the local products, depending on your interests.
The information provided does not specify the event hours or schedule, the time of the queen selection, admission fees, prices for yakiniku or other items, or which local products will be available and how they will be sold. If there are particular events or food you want to enjoy, check the latest event information before you go to help plan your visit. The venue is in Iseji-cho, Matsusaka City, Mie Prefecture.
EVENT INFORMATION
Dates & participation
Official title松阪牛まつり
| Dates | 2026-11-29 |
|---|---|
| Venue | Lawn Plaza at Matsusaka Agricultural Park Bell Farm |
| Fees and participation | Check the official information |
| Address | Iseji-cho, Matsusaka City, Mie Prefecture |
Hours, admission rules, and ticket availability are subject to change. Please check the official website before heading out.
ACCESS
How to get there
Step-by-step guide
What to check before you go
- 01
Decide which events you want to see
Consider whether to focus on the 50 Matsusaka beef cattle and the queen selection, or also enjoy the charcoal-grilled yakiniku and specialties from the beef-producing region.
- 02
Check the schedule for the day
The information provided does not list the time of the queen selection or the event hours, so check the latest event information.
- 03
Check the venue and access
The event is held at the Lawn Plaza at Matsusaka Agricultural Park Bell Farm in Iseji-cho, Matsusaka City. Check the location on a map and consult the official access information before setting out.
Detailed access info
Check the venue’s location in the official information and on a map before setting out. Please also check the official access information before your visit.
Iseji-cho, Matsusaka City, Mie Prefecture
Google Maps search result based on venue name and address. Please check official sources for the specific event hall and entrance location on the day.